
Baby Vie
From an initial sketch provided by this client, a basic brand identity was developed into a flourishing company in a nice part of Southern California.
BackgroundBABY VIE is not only a great location for exciting and fun baby clothes, it is also becoming a location for everything from classes to photography and charity events. The Brief900 brainstormed, created, and coached a relevant presence into the apparel industry for Baby Vie. This includes branding, signage, print collaterals, POP, event marketing materials, and a reasonable presence on the Web. |
The ApproachThe apparel industry is a crowded marketplace, but babies are always being born to loving families. Baby Vie’s idea was to establish long-term relationships with their clients instead of merely affecting emotional buying situations. Their marketing and brand identity resonate that into an ever-expanding presence. |





