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Volition Clothing Company

While all brands can be different, it was up to 900 to help develop a brand in the crowded marketplace without being another “me too” brand.

Background

Volition Clothing Company®, as part of Churchill Distribution, is a brand of apparel for the boardsport industry. The motto of “Define Your Freedom” is represented in the product, team, and culture built around it. Volition expands from S. California to Western Canada, South Africa, and Australia.

The Brief

Everything was needed in terms of Business-to- Business (B2B) marketing as well as Business-to-Consumer (B2C). Starting with a

  

The Approach

The winery endeavor has required passion, dedication, endless patience and incredible tenacity to become a reality. We aimed to reflect that.
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  • Client: Churchill Distribution (Volition™)
  • Additional Info: Brand identity development, product development, print collaterals, catalogs, linesheets, pricesheets, hangtags, stickers, B2B communications, B2C Event marketing, tradeshow booth, in-store signage, rackcards, decals, e-commerce website with custom cms, team rider branding, etc.

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