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Work

Dragon Optical opened up design process to outside designers for the their Rogue goggle following year’s lineup.

Background

In their own words, product is rooted in the free thinking values of action sports. Dragon is the leading independent eyewear and accessories brand with a unique and original lifestyle perspective.

The Brief

The site content itself is more reminiscent of e-commerce, with Shackletons’ huge range of different products which don’t just simply cover traditional chairs. This area was given particular attention, with a responsive system put in place so that the amount of clicks for a user to navigate through to different products is considerably dropped.

 

The Approach

Specs were there; design was all-access. Drawing influences from team riders, art, music, fashion and alternative culture, the goal is to empower the individual with premium design.

Since it is still run by the founder, Dragon remains a youthful, free-thinking, alternative, edgy brand that appeals to the core participants of action sports. Dragon endures as one of the few independent brands in its field, and will continue to grow and lead the youth lifestyle market. The goggle designs in the portfolio section of this website infuse this.

 
  • Client: Dragon Alliance
  • Additional Info: Product development conceptualization

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